A new 2015 study by Consumer Electronics Association (CEA) reveals that in-vehicle technology was an important factor when purchasing a new vehicle within the past year for more than half (59 percent) of online U.S. consumers of driving age.
With two in five consumers (42 percent) surveyed say they intend to purchase an in-vehicle technology device or accessory in the next 12 months.
These accessories include GPS tracking devices which are simple to fit and can drastically reduce the amount of time and money spent by the police, insurance companies, and the owner in locating their vehicle after a theft.
The company fleetminder, for example, have a range of GPS trackers that can even immobilise the vehicle, lock doors, or sound the alarm by SMS command.
The demand for add-on vehicle technology continues to grow as consumers and the business sector look to improve vehicle safety and security.